Our love story
Our Love Story

Our Love Story

So, it’s your big day, your wedding, your life-changing event. And from your dress to your guests, you want your day to be designed your way. That’s why we want to help you. My Day My Way is a stylish one-stop shop for brides looking for something unique. We have an expert edit of the coolest wedding trends and cutting edge outfits from catwalk icons and exciting emerging designers, to covetable high street favourites.

Our vow is to propose contemporary and unusual style ideas for non-conventional brides who don’t want the usual puff or fluff, but covet a sleek and modern silhouette. Want to rock the aisle in a white leather biker jacket, floor-length lace dress and silver flats? Do it. It’s your day, your way.

Founder of My Day My Way, Julia Douglas got married 6 years ago and was stunned that it was so hard to find a cool dress that reflected her own style; she had to search hard among designer’s non-bridal collections to find something with the edge she wanted.

That’s why she was inspired to create My Day My Way and has brought together the coolest edit of frocks, separates and outfit ideas as well as everything else to make sure you’re the best version of ‘you’ on your big day. You with a tail wind glowing with confidence, which is why our edit also includes the best hide-all-the-lumps-and-bumps lingerie, cult beauty products so you’re close-up ready, the shoes to step in to when your feet start hurting, the jewellery, veils, bridesmaid dresses/suits and honeymoon trinkets to look forward to playing with when it’s just the two of you.

Whether playful or sexy, chic or retro, at My Day My Way we believe bridal style should be expressive.  There are no rules, no cliches, no preconceptions. This is about realising your dream, and we are here to help.  

Be inspired. Shop it. Wear it. Love it.